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Symbols of AmericaBy Hal Morgan
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What would America be without Aunt Jemima, the Morton Salt girl, and the Michelin Man? Symbols of America celebrates these icons in a fascinating history of America's consumer heritage that no designer, illustrator or collector should be without. Black-and-white illustrations.
- Sales Rank: #3230636 in Books
- Brand: Brand: Viking Adult
- Published on: 1986-01-08
- Format: Unabridged
- Original language: English
- Number of items: 1
- Dimensions: 20.00" h x 20.00" w x 20.00" l,
- Binding: Hardcover
- 238 pages
- Used Book in Good Condition
From Library Journal
Continuing the work begun by Stanley Sacharow in Symbols of Trade (Art Direction Book Company, 1982), Morgan presents a richly illustated history of trademarks as symbols of American business since the mid-19th century. The "emphasis of the book is on symbols rather than words," and the author draws heavily upon the artwork of trademarks registered at the Patent and Trademark Commission in Washington, D.C., as well as on company histories and photographs. Morgan's work focuses both on the history of individual businesses and on the evolution of trademark design. It is divided into two parts, "Visions of America" and "Symbols of Commerce," and covers a potpourri of topics, including patriotic symbols, snack food, medicine, and trade unions. A fascinating work, recommended for students of American advertising and of popular culture, for academic and larger public libraries. Louis Vyhnanek, Washington State Univ. Lib., Pullman
Copyright 1986 Reed Business Information, Inc.
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